When users are on your website, you want to make it as easy as possible to give them the end result they are looking for.
And typically no matter what site someone is on, they have to READ.
So you should make it an easy job in order to read your content.
So, I want to play a game with you.
BUT, you cannot keep scrolling down or you will reveal the answer to the game.
So, let me ask you.
Which one is likely to convert better?
When thinking about it, really look at both examples.
Think about how Example A is different from Example B.
There is only ONE winner.
And the winner to which one is likely to convert better is...
The reason being is because in Example B:
The heading and the paragraph are spaced more. Resulting in an easier reading experience.
Is that what you guessed?
If so, or if not, lemme know! 👇🏼